VALENTINE´S 24 / 7

Founded in 2022 by Adriana Peterova, Valentines 24/7 was created with the mission of enabling people to share and spread love anytime, anywhere—not just on Valentine’s Day.

Since the year 496, Valentine’s Day has been celebrated on February 14. Its roots trace back to the Roman festival of Lupercalia, which marked the beginning of spring with fertility rites and the pairing of couples by lottery. Over time, the holiday evolved into a day of romance, with lovers expressing their affection through greetings, flowers, chocolates, and thoughtful gifts.

Love extends far beyond a single day. Valentine’s Day means love for everyone, all kinds of relationships, families and friends alike. It is the day to remember and to reflect on the relationships that enrich our lives and express sentiments like “I love you” and ´I care about you”. Yet, love and passion shouldn’t be reserved for grand gestures once a year. We should present without a reason much more often, because it’s more pleasant and enjoyable when it happens casually and completely unexpectedly than convulsive. It’s the little, unexpected moments of care and thoughtfulness that truly strengthen bonds.

As Katherine Hepburn once said:

“Love has nothing to do with what you are expecting to get—only with what you are expecting to give—which is everything.”

Instead of the traditional bouquet or dinner invitation, consider gifts that are extraordinary, personal, and meaningful—ones that bring lasting joy and leave a deeper impact. The pandemic may have distanced us, but our vision is to bring people back together. Art, with its power to open hearts and minds, is the perfect way to do so.

Gifting is not just about giving others, it’s about sharing a deep emotion and expression of cultural imprint. Spread love to those around you; remember that not only today but each day you can make a difference in someone’s life, you don’t need an excuse or a special day to show someone you care.

True giving from the heart is an expression of love.

´Say it with Us, Say it with Art.´